Daily Grit is a solopreneur focused productivity brand that is the collaborative efforts of myself and my business partner Robbie Goldsmith. My role in the partnership was the design and development of both the brand and the product.
That responsibility specifically included building out the brand to include the conception and design of all logo variations, the art direction and shooting of all photography, website creation, designing all organic and paid social ads, interior product layout, selection of all exterior product character components and management oversight of overseas production.
Style Guide
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/637ba4d5-6146-4d21-9a35-9d366a137d7f_rw_1920.jpg?h=cc8befdabdfa6fed0294653359d45a99)
Primary Wordmark
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/f8787fe4-74a9-48f2-bc7e-5925faa72967_rw_1920.png?h=8f008eb2bd478cd6f2602c28ab5d57c4)
Primary Wordmark + Tag Line
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/12d27ca7-d36b-40a8-a745-797325ced535_rw_1920.jpg?h=054e0d4fcde332587022e5e30212abf2)
Product Belly Band
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/a49bbe5e-1eaa-4ed9-9114-b8176ea9ae41_rw_1920.png?h=7c28fd5df9fa8a4ad44fe70f309bc221)
Interior Layout
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/13af1259-fa9c-4e2d-a24f-703f6591bef3_rw_1200.jpg?h=17633d88d0f4f762be4032dd5866ea44)
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/752493be-09f6-4465-b1bf-11ac6285d8f6_rw_1200.jpg?h=1a43c91540419e0a013f79b568117fa8)
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/96cdbe73-3ed5-40da-b6b5-2b8010136cec_rw_1200.jpg?h=6912fb14e1034a9fa2af39f5e662ac88)
Early Stage Prototype - Test Concept
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/5553899f-cbc6-4608-a1ec-9025697afc88_rw_3840.jpg?h=dca0327353233771950ef5734106eacf)
Product Photography
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/7e018f11-36d9-4e41-9842-687cdb765401_rw_3840.jpg?h=17c99b571d5b46dc6a9445ff2dabb3c5)
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/5461af08-e797-45c3-9293-4961bdd53cc1_rw_3840.jpg?h=740e9606a7291a494e4f6d81a5c0b5b3)
Product Lifestyle Photography
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/15fdbf00-c6d4-4fac-8e92-beab2953b37d_rw_3840.jpg?h=f3ce846c71d0886872c19b7bae8cda8e)
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/7888a1f8-2b65-4878-8419-bcdf7f296624_rw_3840.jpg?h=8d92c3b4d6169f83189504b3a1658c8a)
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/d1a691ec-8c20-420b-b25d-c5a89671defa_rw_3840.jpg?h=ca47a3fa8aa8c74744791703332bffdf)
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/95763e28-9df8-43eb-a581-369807e484fa_rw_3840.jpg?h=590b7a68b44c38371056aa7ddfb656fc)
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/78b6ee01-626f-4e04-972b-354657430cfb_rw_3840.jpg?h=88b3b23ac681da3d1207195e740424de)
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/3225e5ac-a81a-4a0d-94bc-dd82deec7b98_rw_3840.jpg?h=fa9e133b736c7fe3982e5ddeaa5fa01c)
Social Media Graphics
![](https://cdn.myportfolio.com/cefd94f48835ab0c788db89bbb0cc7a3/e144ac81-f41b-4d80-8e23-e135d051b92e_rw_1920.jpg?h=a0addc127ae2dcb118741e88bec0c8b2)